Instagram and Facebook Users Can Now Share and Crosspost NFTs

Meta first enabled select creators and NFT collectors to post their NFTs on Facebook and Instagram at the end of August.

Now, the digital collectibles feature is available to all Facebook and Instagram users in the US and 100 international countries where the Instagram roll out initially took place.

Users can unlock the feature by connecting a supported digital asset wallet to their social media accounts, including Rainbow, Trust Wallet, Dapper, Coinbase Wallet and MetaMask wallets. 

The main perk is getting to share NFTs to Instagram or Facebook feeds, and cross-post any digital collectibles across both platforms for zero fees. Credit can be given to the artists behind an NFT by tagging them in the post. 

Some of the creators chosen to test out the feature during the August roll out included Steve Aoki and emerging digital artists such as Jesse Smith Art.

“You could own lots of NFTs but the question is — how could I showcase it? At the end of the day, NFTs are about clout and signaling,” Varoun Hanooman, the developer behind the Space Doodles collection, told Blockworks.

The value of that is two-fold, added Hanooman: “It lets others know that you’re in a very exclusive community and that there’s a price associated with that.”

Twitter already lets users display PFP NFTs as their profile pictures, and blue chip NFTs are slowly becoming the new blue check mark or a new form of verification – proof of participation in the Web3 community.    

Meta’s own initiative comes amid slow revenue growth and hiring freezes, and the company is betting big on metaverse technology to reach new users.

However, its release of Horizon Worlds, a virtual reality online metaverse game, did not receive the warmest reception with European users mocking its graphics last month. Meta’s metaverse division, Reality Labs, is reportedly losing billions of dollars a year.

---

Get the news in your inbox. Explore Blockworks newsletters:

• Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
• Empire: Start your morning with the top news and analysis to inform your day in crypto.
• Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
• 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
• Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
• The Drop: For crypto collectors and traders, covering apps, games, memes and more.
• Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.