Analysis: 2021’s Top 10 NFT Traders Pocketed $185M as Market Went Mainstream

“As the market matured, reputable NFT projects with high liquidity became valuable commodities,” according to a new report by blockchain analytics firm Nansen

article-image

Blockworks exclusive art by Axel Rangel

share

key takeaways

  • NFT trading peaked August 29 of last year, hitting over $422 million in daily sales volume
  • The total net profit for this year’s top 10 NFT traders was $185 million of ether

2021 was the year of the NFT, literally. Just ask Collins Dictionary, which made the term its word of the year

The crypto asset went mainstream last year, according to a new report from blockchain analytics firm Nansen. Count the signs, from Adidas’ NFT drop to payment network giant Visa’s $150,000 purchase of a CryptoPunk.

“This year NFTs achieved a mainstream breakthrough. Despite spikes in volume, a sustained interest from first-time buyers suggested a new market in the making,” Nansen’s report said.. “As the market matured, reputable NFT projects with high liquidity became valuable commodities.”

NFT trading peaked August 29, hitting over $422 million in daily sales. The volume likely lined the pockets of the year’s top 10 NFT traders, who amassed $185 million of ether.

Breakout NFTs, including some of the biggest projects by market capitalization, include CryptoPunks, Bored Ape Yacht Club, Art Blocks, Sandbox’s LANDs, Cool Cats and Vee Friends. The top-tier will vy to remain their standing as torrents of newcomers enter the market.

Though NFTs started as digital art, the rise of  blockchain-based gaming has given the asset class an additional tailwind. 

“Gaming offers a compelling use-case for NFTs — it allows players to truly own their in-game items, enjoy the value accrual of the in-game economy, and at the same time, earn a living by playing,” the report said. 

Industry leader Axie Infinity, for example, generated $17.5 million in revenue in one day in August, translating to annual revenue of $1.3 billion. 

In 2022, Nansen’s research team predicts that there will be a “growing trend of investment in metaverse and gaming utility,” adding that “NFT markets thrive on innovation that is unpredictable as it is fun.”

Correction (Jan. 27, 14:50 UTC): Article previously stated that the top 20 NFT traders made $185 million of ether last year. The top 10 traders netted that amount, not 20.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
  • Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.
Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

morpho 2 graphic.png

Research

Utilizing a ‘DeFi Mullet’ approach, Coinbase’s Bitcoin-backed loans integration with Morpho demonstrates a powerful blueprint for CEXs to monetize dormant assets by expanding adoption of wrapped products (cbBTC, USDC) while also supporting native and/or preferred DeFi ecosystems (Base) which can further lead to downstream growth in onchain liquidity and increased utilization of the related assets.

article-image

The network is at a “pivotal juncture,” Blockworks Research’s Marc-Thomas Arjoon said

article-image

Altcoin trade volume has returned to pre-FTX levels, but with a shrinking pool of market leaders

article-image

Solana Foundation’s former head of strategy proposes increasing the disinflation rate

article-image

With much of the bitcoin mining supply chain based in Asia, US-based operations now face higher equipment prices

article-image

Anticipating an economic downturn, venture firms may be less likely to invest

article-image

Trump’s tariffs may have potentially significant impacts on GDP, household spending and food prices — if they hold