UFC Heavyweight Champion Ngannou to Collect Half Of His UFC 270 Purse in Bitcoin

“After doing a lot of research on bitcoin, I really believe that is the future of money,” UFC heavyweight champion Ngannou said Tuesday

article-image

UFC Octagon ring. Fortaleza, Ceará, Brazil. Credit: Shutterstock

share

key takeaways

  • MMA defending heavyweight champion Francis Ngannouhe said he would be taking half his earnings for an upcoming fight in bitcoin
  • The champion said he is partnering with Cash App and would also be giving away $300,000 worth of bitcoin to fans

French Cameroonian mixed martial artist and defending heavyweight world champion Francis Ngannou said Tuesday he would be taking half of his earnings for an upcoming fight in bitcoin.

Ngannou, who made the announcement via Twitter, said he was partnering with the peer-to-peer payments platform Cash App to manage the payments. The champion also said he would be giving out $300,000 worth of bitcoin to fans.

The UFC 270 fight, which is expected to be broadcast live on pay-per-view on Jan. 22, will feature the heavyweight title fight against Ngannou and interim champion Ciryl Gane. It is expected to be the last fight on Ngannou’s contract.

“After doing a lot of research on bitcoin, I really believe that is the future of money,” said Ngannou in a short video. “Bitcoin is valuable, secure and no one can mess with it. I want to make bitcoin more accessible to you all.”

The UFC, with a fan base estimated to be 625 million people, has itself partnered with Crypto.com which will place its brand on apparel worn by mixed martial arts athletes and become integrated into UFC content on platforms including live broadcasts, pay-per-views and UFC-owned social media channels.

In September, Cash App announced it had reached 70 million annual transacting active users and had posted $1.8 billion in bitcoin revenue for the third quarter, according to a recent earnings letter.

Ngannou’s announcement follows NBA athlete Klay Thompson declaring last week that he would take part of his salary in bitcoin also through the use of Cash App’s platform.

“I’m with bitcoin because I believe it’s the future of money,” said Thompson via his Twitter account.

Other sports stars who have signed crypto-related endorsement deals in recent months include, MLB Star Shohei Ohtani and Stephen Curry, three-time NBA champion with the Golden State Warriors.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
  • Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.
Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

morpho 2 graphic.png

Research

Utilizing a ‘DeFi Mullet’ approach, Coinbase’s Bitcoin-backed loans integration with Morpho demonstrates a powerful blueprint for CEXs to monetize dormant assets by expanding adoption of wrapped products (cbBTC, USDC) while also supporting native and/or preferred DeFi ecosystems (Base) which can further lead to downstream growth in onchain liquidity and increased utilization of the related assets.

article-image

The network is at a “pivotal juncture,” Blockworks Research’s Marc-Thomas Arjoon said

article-image

Altcoin trade volume has returned to pre-FTX levels, but with a shrinking pool of market leaders

article-image

Solana Foundation’s former head of strategy proposes increasing the disinflation rate

article-image

With much of the bitcoin mining supply chain based in Asia, US-based operations now face higher equipment prices

article-image

Anticipating an economic downturn, venture firms may be less likely to invest

article-image

Trump’s tariffs may have potentially significant impacts on GDP, household spending and food prices — if they hold